BAPE Hoodies

  Bathing Ape(BAPE) is an underground clothing company founded in 1993. Based in Tokyo Japan, BAPE set the trend from the get go. They're over the top colors and patterns have been blasted on everything from hoodies, shoes and even cars! Why the term Bathing Ape? It derives from a common Japanese term “To bathe in lukewarm water.” This is a common term in Japan used to describe its youth's relaxed, care-free attitude towards life. Designer/owner Nigo feels that Japanese teenagers are too shallow, taking the advantages they were blessed with in life for granted.

  Bape has been a staple in the Japanese Urban Wear scene for over 10 years. It has reached such levels of popularity that fans will line up for hours, if not days, to buy a particularly rare and hyped item. Despite trying to maintain its exclusivity, its popularity has permeated into the Japanese mainstream and pop culture. Bape is so well-known and brand recognizable that they were even commissioned to design a limited edition Pepsi bottle. Recently Bape has reached mainstream culture in the United States on account of popular entertainers wearing the brand, such as Pharrell Williams of hip hop production duo the Neptunes, the President of Def Jam Recordings, Jay-Z, C.E.O. of Carmal Clothing David Shellim, Fall Out Boy and rap-artists Lil Wayne, Young Jeezy and The Clipse.