DC Driving Shoes Hit The Market

DC Shoes have always been on top of their game when it comes to skateboarding sneaks. Hell, I'm even wearing a pair as I write this down. Now they are making an interesting move into the auto racing world, and it's a smart one.

Over the past few years, I've notice DC take an interest in auto sports, specifically the Gumball 3000 and their gold and bronze medals won in their debut Rally event in the 2006 X Games. It only makes sense that they take advantage of a rapidly growing auto scene.

DC implemented their Dynamic Grip Technology which was originally developed to help skateboarders grip their boards more effectively and reduce wear in certain key areas of the shoe. This innovative rubber bottom is used to increase pedal feel in the forefoot and durability in the heel. DC designers also integrated their Drop-in Cushion System and Heel Gel for exceptional shock absorption and comfort.

The Chicane Lifestyle driving shoe is one of the two new designs that are offered, and they come in three unique styles; White/Gold, Navy/Orange, Black/Magenta. These shoes are designed for not only driving comfort ability, but style and stamina. The colors were inspired by the 2005 Gumball 3000 Subaru STI's driven by the DC co-founders and MTV hosts, Rob and Big Black. So if you're hitting the track or doing a canyon run before a night on the town, you can now do it all in one shoe.

The second design, the Pro Spec 1.0, is for the hardcore track junky who needs to stay cool and comfortable while driving for hours on end. With industry standard fire-resistant Nomex lining as well as fire-resistant rubber and leather, the Pro Spec 1.0 is SFI and FIA certified. A padded tongue and padded ankle area were added to provide comfort and protection for long hours in the car. A hidden lace pocket was also added to prevent laces from interfering with foot and pedal movements.

The DC driving shoes are just the tip of the iceberg. We can expect more shoe models and driving gear as DC gets more involved with auto sports in the years to come. This will also pave the way for many young drivers allowing sponsorships as well as more race events to drive in.